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INDEPENDENT LIVING PRODUCTS OFFICIALLY CHANGES ITS NAME TO ACTIVEFOREVER


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For Immediate Release
Contact: Media@ActiveForever.com
480-459-3200 Directly

INDEPENDENT LIVING PRODUCTS OFFICIALLY CHANGES ITS NAME TO ACTIVEFOREVER (WWW.ACTIVEFOREVER.COM) TO BETTER REFLECT FULL SCOPE OF PRODUCT OFFERINGS

SCOTTSDALE, Ariz. – Dec. 4, 2003 – To better reflect the company’s mission to positively impact and change people’s lives, Independent Living Products announces its official name change to ActiveForever, Inc. (www.ActiveForever.com). ActiveForever is the nation’s leading online and catalogue provider of cost-effective aids for daily living for disabled, injured and physically challenged individuals and senior citizens.

“We have expanded our product line to include many items for active healthy individuals, as well as those coping with sports injuries, physical disabilities or illnesses,” explains Erika L. Feinberg, chairman of ActiveForever. “With more than 10,000 products, we make it easy for our customers to access the latest and greatest products, equipment and gadgets they need to maintain or enhance their active, independent lifestyles.”

ActiveForever's life-enhancing products can help a wide range of people, including those coping with impaired vision or debilitating diseases such as arthritis, osteoporosis, ALS and Parkinson's, individuals who are recovering from a stroke or surgery, as well as healthy individuals who need a "helping hand” because they live alone or were injured playing sports or during other “weekend warrior” activities such as doing home repairs. Popular products from among the more than 10,000 offered, include: adaptive silverware and kitchen utensils, safety items, talking products such as calculators and clock radios, coice-activated TV remote controls, scooters and other mobility aids, ergonomic workplace solutions, zipper pulls and a wide-range of exercise equipment.

To ensure that the products offered meet the diverse needs of the purchasers, ActiveForever performs extensive, ongoing market research with a broad spectrum of individuals, including: those who use the products and their families and caregivers; researchers; physical and occupational therapists and executives at assisted living facilities, community outreach organizations and associations. Products can be ordered online at www.ActiveForever.com or by phone at 1.800.377.8033. Arizona residents and visitors can visit the Discovery Center, ActiveForever’s popular, interactive, fun showroom that allows customers to try out many of the products. All items are competitively priced and are shipped the same day.

During the holiday season, Feinberg reminds patients, family members and healthcare providers that there is no better gift than the gift of independence and improved quality of life.

About ActiveForever

Established more than 10 years ago, ActiveForever (formerly Independent Living Products) offers the convenience of one-stop-shopping for more than 10,000 competitively priced, life-enhancing products that address almost all physical and clinical needs. Products include aids for daily living; durable medical equipment; specialty garments; urological and ostomy accessories; ergonomic workplace solutions; splints and braces; mobility equipment and accessories; water and land-based rehabilitation and exercise equipment; home automation, modification and safety items; as well as great gift ideas. ActiveForever continuously researches and develops products to offer individuals with physical challenges and those that just need a "helping hand" the highest quality and best pricing on items designed to enhance their quality of life.

ActiveForever’s Discovery Center-Interactive Retail Store is located at 10799 North 90th Street in Scottsdale, Ariz. For more information visit www.ActiveForever.com or call 1.800.377.8033.

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