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ActiveForever announces partnership


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For Immediate Release
Contact: Media@ActiveForever.com
480-459-3200 Directly

ACTIVEFOREVER (WWW.ACTIVEFOREVER.COM) ANNOUNCES PARTNERSHIPS TO ENHANCE THE QUALITY OF LIFE FOR PEOPLE WITH DISABILITIES

Members of the Arizona Assisted Living Federation of America, the Arizona Health Care Association and the ALS Association Arizona Chapter to benefit

SCOTTSDALE, Ariz. – Feb. 23, 2004 – ActiveForever (), which provides over 10,000 unique products that help individuals maintain their independent lifestyles and improve their quality of life, has entered into strategic partnerships with the Arizona Assisted Living Federation of America (Arizona ALFA), the Arizona Health Care Association (AHCA) and the ALS (amyotrophic lateral sclerosis) Association Arizona Chapter.

“One of our primary goals is to make a positive impact on the lives of adults of all ages with disabilities. Entering into partnerships with organizations that represent their interests is a priority for ActiveForever,” states ActiveForever’s Chairman Erika Feinberg. “Through ongoing collaboration we can identify unmet needs for helping individuals live more active, independent lives in safe surroundings, and we can help them connect with organizations that can offer them support, information and services.”

“Our partnership is definitely a win-win,” states Karen Barno, president of Arizona ALFA. ”We chose to partner with ActiveForever because their products are excellent and we know that they greatly benefit our residents, their caregivers and families. Most importantly, our residents are delighted with the quality, broad selection and cost of the ActiveForever products.”

The partnership offers numerous benefits:

    • ActiveForever will customize its product offerings and product development to reflect the needs of its Alliance Partners and their constituencies.
    • ActiveForever will always offer Alliance Partner community members guaranteed “best pricing,” best service and the best product choices.
    • ActiveForever develops customized programs and solutions to support specific goals of its Alliance Partners.
    • Alliance Partners can improve their efficiency by leveraging ActiveForever’s industry-leading, on-line procurement technology and expertise, as well as the company’s high-touch customer service capabilities.
    • Alliance Partners can benefit from having exposure on ActiveForever’s highly rated website to help them achieve their goals, and enable their constituencies easy online access to unique product solutions.

“Numerous studies have shown that people who stay active and engaged in life are more satisfied, happier and live longer in all settings,” states Kathleen Collins Pagels, executive director of the Arizona Health Care Association. “ActiveForever’s thoughtful and effective product solutions and superb customer service offer solutions for the daily challenges our residents face in maintaining independence for as long as possible.”

ActiveForever products can be ordered online at , one of the highest rated websites in the country; by phone at 1.800.377.8033 or by catalog. Arizona residents and visitors can visit the Discovery Center, ActiveForever’s popular, interactive, surprisingly fun showroom that allows customers to try out many of the products. All items are competitively priced at wholesale or discounted prices.

To subscribe to ActiveForever’s free monthly eNewsletter, Discovery Digest, go to .

About ActiveForever

Established more than 10 years ago, ActiveForever (a division of Independent Living Products) offers the convenience of one-stop-shopping for more than 10,000 competitively priced, life-enhancing products that address almost all physical and clinical needs. Products include aids for daily living; bath and safety and hygiene products, mobility aids, durable medical equipment; low vision aids, ergonomic products; and land and aqua exercise therapy products. ActiveForever also provides a multitude of product solutions for arthritis relief, Parkinson’s Disease, diabetes, stroke rehabilitation, low vision, hearing loss, spinal cord injuries and other physically limiting conditions, as well as great gift ideas. For more information, visit or call 1.800.377.8033.

About the Arizona Assisted Living Federation of America

The Arizona Assisted Living Federation of America (Arizona ALFA) represents over 250 for-profit and not-for-profit providers of assisted living, continuing care retirement communities, independent living and other forms of housing and services. Founded in 1996 to advance the assisted living industry and enhance the quality of life for the consumers it serves, Arizona ALFA broadened its membership in 1999 to embrace the full range of housing and care providers who share Arizona ALFA’s consumer-focused philosophy of care. For more information, visit http://www.azalfa.org.

About the Arizona Health Care Association

Organized in 1953 as a not-for-profit organization, the Arizona Health Care Association (AHCA) has grown into the largest and most effective long-term care provider and consumer service organization in the state. Today, membership encompasses the majority of licensed, operating nursing care facilities in Arizona, which together provide continuous nursing care and assisted living services to over 12,000 residents. AHCA was founded to promote standards and ethics in the industry on long-term healthcare, and to ensure quality care for nursing facility and assisted living residents in a safe environment. For more information, visit, http://www.azhca.org.

About the ALS Association Arizona Chapter

The ALS Association (ALSA) Arizona Chapter is a not-for-profit health agency dedicated solely to the fight against ALS. ALSA covers all the bases – research, patient and community services, public education and advocacy – in providing help and hope to those facing the disease. The mission of ALSA is to find a cure for and improve living with amyotrophic lateral sclerosis. For more information, visit http://www.alsa.org.

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