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August 26, 2005

For Immediate Release
480-459-3200 Directly

ActiveForeverTM and Home Instead Senior Care® Join Together

The Result - The Ultimate Senior Resource Guide!

Download print ready image of the catalog

Scottsdale, AZ - ActiveForever and Home Instead Senior Care have combined their expertise to create one of the most impressive and educational marketing tools used in the marketplace today. They created an attractive and comprehensive print product catalog, containing a cross section of ActiveForever's very life enhancing products, and have leveraged the catalog's topics to spell out the array of services offered by Home Instead Senior Care. Both companies cater to individuals in need of assistance in the home and with daily living activities. ActiveForever and Home Instead Senior Care truly compliment each other in that their products and services fill a growing need. Both companies take great pride in offering the best resources possible to enable adults to maintain safe, pain free and active lives.

Scottsdale based ActiveForever provides more than 20,000 life enhancing medical, health-related and convenience products to individual's, planned living communities, state and federal organizations, healthcare and insurance groups, sports organizations, non-profits and other businesses concerned with comfort or health care. The company's web site, represents one of the highest ranked web businesses of its kind in the country. Clients served by Home Instead Senior Care in Arizona are under the care and guidance of over 600 fully-trained CAREGivers that have a direct influence on additional services and strive to make "aging in place" a reality.

"Seeing this project with Home Instead Senior Care come to fruition has been thrilling for all of us. Our marketing piece represents something that is not only extraordinarily appreciated and educational, but it also defines a brilliant and effective marketing strategy. We have another Diabetes-specific catalog coming out in conjunction with St. Vincent de Paul, which will also act as a unique fund raising tool for them as well. These catalogs are so highly valued by consumers; we look forward to attracting the attention of marketing partners to create a product catalog for every condition imaginable!" states Erika Feinberg, founder of ActiveForever.

The Home Instead Senior Care/ActiveForever catalog is a collaboration of providers that carry high quality products that ultimately improve the lives of others. While both companies are national in scope, the owners of the participating organizations are based here in the Greater Phoenix area. It is a great Arizona-specific resource for those concerned with in-home care issues. The catalog is ideal for those who are making purchasing decisions surrounding health, hygiene and safety and for anyone whose life has been thrown into turmoil due to a sudden physical trauma.

"It was our intent to develop this catalog to demonstrate to seniors and their adult children that "Aging in Place", independence and peace of mind can be accomplished through integrating Home Instead Senior Care services, as well as products available through the ActiveForever catalog. Our goal is to enhance the quality of life of adults and seniors by providing a full array of care options and assistive devices," States Debbie Seplow, Home Instead Senior Care.

"It just makes good business sense for trusted community partners to come together on projects of benefit for our senior population", states Nancy Benhardus, Home Instead Senior Care.

Many reputable companies saw the value in the catalog and chose to participate as sponsors. These companies include Sunrise Senior Living, Vantage Mobility International, Wisdom Nutrition, Butterfly Dreams, Handle It, Lifeline Systems, Spotlight Senior Services and Xango.

"We are so proud to be associated with such top notch companies and professional people", states Marjorie van der Wagen, Area Director of Community Relations at Sunrise Senior Living.

Home Instead/ActiveForever catalogs are provided at no cost to facilities and individuals. Print catalogs are more about imparting a message visually and less about reading text. They are viewed as a highly valued print marketing piece that is held onto for many years. Print catalogs are highly appreciated by both patients and healthcare providers, because they focus on helping the patients and their families with answers and care.

To order a free catalog call Home Instead Senior Care at any of their three locations; Greater Phoenix area 602-265-8228, Greater East Valley 480-827-4343, or Greater West Valley at 623-583-5868. For product orders or questions regarding creating a catalog/marketing tool for your organization; please contact Melissa Ingram at 480-767-6800, Ext 108.