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Humana partners with Activeforever

For Immediate Release
480-459-3200 Directly


Humana Selects ActiveForever As Its Featured Independent Living Products Company on the MyHumana Website

SCOTTSDALE, Ariz. – March 15, 2004 – ActiveForever (, which provides over 20,000 unique products that help individuals maintain their independent lifestyles and improve their quality of life, has signed an agreement with Humana to provide its members with best-of-breed products that promote healthy lifestyles at discounted prices.

Humana members can access information about ActiveForever’s products through “MyHumana,” a secure section of the Humana website ( MyHumana allows Humana members to review their personal information, examine claims and benefits, learn about treatment options and costs and access information about products and services that encourage healthy behavior. Under the terms of the agreement, Humana members will receive guaranteed lowest pricing on all independent living products offered by ActiveForever.

“We applaud Humana for empowering their members to assume more control over their own health and for providing members with information to help them care for their aging parents and other family members,” states ActiveForever’s Chairman Erika Feinberg. “Our approach, which is to assist consumers in identifying the best available product solutions to help them maintain their health, safety and enjoyment in life, meshes perfectly with Humana’s goals. We’re looking forward to working with Humana members.”

The MyHumana program is available to all of Humana’s nearly 7 million members. Currently, more than 400,000 members nationwide have registered to use the site. In addition to ActiveForever, the only listing in the Aids for Daily Living category, MyHumana includes referrals to companies that provide Complementary and Alternative Medicine, Exercise & Fitness, Learning Aids/Programs, Family Safety/Security Programs, Smoking Cessation, Foods/Nutritional Supplements, Weight Management, Skin Care, Personal Care & Beauty, Oral Care, Yoga Information and Environmental Health.

About ActiveForever

Established more than 10 years ago, ActiveForever (a division of Independent Living Products) offers the convenience of one-stop-shopping for more than 10,000 competitively priced, life-enhancing products that address almost all physical and clinical needs. Products include aids for daily living; bath and safety and hygiene products, mobility aids, durable medical equipment; low vision aids, ergonomic products; and land and aqua exercise therapy products. ActiveForever also provides a multitude of product solutions for arthritis, Parkinson’s Disease, diabetes, stroke rehabilitation, low vision, hearing loss, spinal cord injuries and other physically limiting conditions, as well as great gift ideas. For more information visitor call 1.800.377.8033.

About Humana

Humana Inc., headquartered in Louisville, Ky., is one of the nation’s largest publicly traded health benefits companies, with approximately 6.6 million medical members located primarily in 18 states and Puerto Rico. Humana offers coordinated health insurance coverage and related services – through traditional and Internet-based plans – to employer groups, government-sponsored plans and individuals.

More information regarding Humana is available via the Internet at, including copies of:

  • Annual report to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentation
  • Quarterly earnings press releases
  • Audio archive of most recent earnings release conference call
  • Calendar of events (includes upcoming earnings conference call dates, times, and access number, as well as planned participation in investor conferences).