In Times of Economic Hardship, Philanthropy Can Go a Long Way
Successful partnerships with non-profits can help stimulate sales, economy
Author: Richard Chandler
As economic troubles worsen, and it seems that unemployment and talks of bailouts are constantly being discussed in the news, non-profit organizations are the first places to suffer from a significant and often times startling loss of revenue. With donations plummeting as individuals and businesses are afraid to spend money, many non-profits are being forced to close their doors. ActiveForever, an online retailer of medical supplies based in Scottsdale, Arizona, has stepped in to help keep non-profit organizations functioning by forming public-private partnerships beneficial to both organizations.
An example of an ideal public-private partnership is between ActiveForever.com and the City of Scottsdale's Fit City community fitness program. Recognizing the growing problem of obesity in America, which is further fueled by depression due to economic troubles, Fit City Scottsdale provides people with health and fitness information as well as fun, and free activities in which to participate. The goal of Fit City is to promote better fitness and a healthier lifestyle by encouraging participants to "Do more and eat less". ActiveForever has an established I.T., retail, fulfillment and eCommerce infrastructure, and the Fit City Scottsdale initiative appreciates being able to leverage ActiveForever's capabilities for free, due to the significant expense and complexity of it all. In addition to donating its I.T. and eCommerce capabilities to the community program, ActiveForever is actively involved in the community collaborative by serving on the leadership team as well as providing volunteers for Fit City Scottsdale events.
"It brings us great joy to enable this ambitious Fit City Scottsdale program to launch with great success. The committee meetings are now filled with mutual appreciation , excitement and magic. Our donation of financial resources, technology, retail, fulfillment expertise and time are helping this program launch. While the program diverts my businesses resources away from our usual business activities, the program's mission is so in line with our corporate mission of education, health and independence, it just made sense for us to pull our public and private business activities into a supportive relationship," states Erika Feinberg, ActiveForever's CEO.
Fit City Scottsdale is not the first of ActiveForever's philanthropic ventures. This past holiday season the retailer launched its www.LifeChangingGifts.org program to benefit a number of non-profit organizations. Shoppers using a discount code provided to them by the non-profit of their choice can shop at ActiveForever's website and save 5% on each sale, with an additional 5% of the sale going to organizations such as the Arthritis Foundation, the Muhammad Ali Parkinson Research Center, the Alzheimer's Association, and the Veterans of Foreign Wars. Life Changing Gifts not only eased the financial burden felt by non-profit organizations during an economic downturn, but also provided some financial relief to shoppers while giving them a sense of pride in knowing that they helped their favorite organization.
Non-profit organizations represent a valuable source of income for the needy, and also offer a visible reminder of the American spirit; taking care of those in need. When government officials and news reporters talk about an economic downturn and recession, it is not time for businesses to stop spending money - it is time for them to put it to good use.
ActiveForever is the leading source of very well priced life-enhancing products that address almost all physical disabilities, injuries or pain. Products include daily living aids, bath, safety and hygiene products, mobility aids, durable medical equipment, medical nutrition, low vision and hearing loss devices, physical therapy products, land and aquatic exercise therapy products. ActiveForever provides a multitude of product solutions for arthritis, Parkinson's disease, diabetes, stroke rehabilitation, sports injuries, pain relief, foot/ankle, hand, hip/knee and other physically limiting conditions. The company also offers unique and life-enhancing gift ideas. Visit top ranked www.ActiveForever.com 800-377-8033
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