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For Immediate Release
Author: Richard Chandler
(480) 459-3200 Directly

American Express, SCORE Recognize ActiveForever as Business Success Story

Scottsdale-Based Medical Supplies Company Credits SCORE's Mentor Services, American Express OPEN with Prosperity

SCOTTSDALE, AZ - February 24, 2008 - ActiveForever, a leading medical equipment supplier and healthcare products innovator was recently recognized by SCORE, a non-profit organization that provides entrepreneurs with small businesses advice, as one of its regional success stories. Utilizing both the advice of SCORE's volunteer business counselors and the financial benefits of the American Express OPEN small business program, ActiveForever has enjoyed unprecedented growth and success in the five years since the company was purchased and re-designed by CEO Erika Feinberg.

"Here I was, a technology executive, knowing how to run a company, and knowing how to run a web business, but knowing nothing about the print catalog business, a warehouse and distribution center business, advertising and absolutely nothing about running a multi-location retail business. You could imagine my relief to find out about the existence of SCORE. There's nothing better than the luxury of being able to stand on the shoulders of old pros who all have their areas of expertise. I say that in present tense because even though ActiveForever is no longer a small company, our issues are getting a bit more complex, and SCORE still comes to the rescue." says Feinberg.

SCORE "Counselors to America's Small Business" was founded in 1964, and has since helped thousands of small business achieve success through the expert advice of its 10,500 volunteers nationwide. The business counselors at SCORE consist of both working and retired executives and business owners who dedicate themselves to entrepreneur education. Through this education, SCORE encourages the formation, growth, and success of small businesses nationwide.

ActiveForever utilized the advice from multiple counselors at SCORE, ranging from an attorney to a retired pharmacy owner, to help deal with everything from marketing its company to dealing with unprecedented growth. "Turning to the SCORE counselors is a dream. Due to the complexity of my needs, SCORE deployed a team of counselors to our brand new headquarters five years ago, and it was like working with learned parents who tells it as it is. There was no hidden agenda, and each counselor brought unique expertise to the table." states Feinberg.

The other integral part of ActiveForever's success was the use of the American Express OPEN small business services. OPEN is a team at American Express, dedicated to serving the needs of small business owners through a combination of products and services. ActiveForever optimized the use of its American Express Business card to help manage the company's product inventory acquisition, and has used the card's rewards points for everything from travel expenses to office supplies. "We certainly leverage the reward points program to its fullest. We have avoided significant business expenses by using points for all of our travel, and even leveraged the points to help outfit two of our facilities with new tenant improvements and equipment acquisition. We also take advantage of the points for employee incentives, and even ski trips," tells Feinberg.

Feinberg herself has become a mentor to CEO's running both large and small businesses. She institutes very creative and well thought out operational and marketing programs that have enabled the ongoing success of ActiveForever. To arrange Erika Feinberg to speak at your next corporate sales training, customer service training or marketing conference, contact Richard Chandler, Media Contact.

Established in 1993, ActiveForever offers the convenience of one-stop shopping for more than 10,000 competitively priced, life-enhancing products that address almost all physical and clinical needs. Products include aids for daily living, bath, safety and hygiene products, mobility aids, durable medical equipment, low vision aids, ergonomic products, and land/aqua exercise therapy products. ActiveForever also provides a multitude of product solutions for arthritis, Parkinson's Disease, diabetes, stroke rehabilitation, low vision, hearing loss, pain relief, sports injuries and other physically limiting conditions. The company also offers unique gift ideas. For more information, visit or call 1.800.377.8033.